Weekly Report (4/4/17-4/10/17)

Weekly Report

April 4th,2017 - April 10th, 2017

During my mentor visit this week we were able to discuss the day to day job of a professional within the marketing industry. This idea is all dependant upon the area of marketing one is working in. Thus far, I have had the opportunity to speak with professionals in activation, brand management, digital content, and even sponsorships. One of the great things in having this experience is being able to pull from all these conversations to understand the holistic approach to marketing. In regards to the day to day functions, my mentor spoke about lots of meetings, powerpoints, and strategy sessions. We also got into the pros and cons of the agency and client side. This knowledge, while subject to marketing, has also helped me understand the overall corporate business structure. One of the neat specifics that I learned was in regards to digital marketing. I see all over twitter and instagram celebrities promoting certain products. One of the interesting things that I didn't understand was that it is illegal for a company to hire someone to post an “advertisement” without hashtagging ad. Marketing continues to spark my intrest as I increase my knowledge throughout my mentorship.