For my original work this year I created a hypothetical marketing rebrand for a Maybelline mascara. Upon discovering the untapped tween industry I decided to market a basic and bland product to appeal to a specified target audience. Under the guidance of my mentor, we decided upon eight touch points. From there I went on to detail what each of these touch points would consist of and how to make Maybelline's Full N’ Soft mascara appeal to new makeup users. Throughout the entirety of this process I made immense progress in my understanding of the marketing industry.