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The term branding has long been relegated to companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless. According to an AVG study, 92 percent of children under the age of two already have a digital footprint. Personal branding can be a powerful tool for professional success. Personal branding is a process that helps to develop skills that increase the potential of standing out in the crowded job market. Many high school and college students are unaware that developing a personal brand can be a pertinent skill for success.  For my final product I have decided to create a personal branding platform that helps high school and college students develop their own unique brand that will enable them to stand out from their peers in regards to college applications, job searches, and furthering themselves as young professionals. The goals of my platform are to offer free resources to students as well as help students receive advice from professionals on their personal brand.