Weekly Report (11/22/16-12/5/16)

Weekly Report

November 22nd, 2016 - December 5th, 2016

Over the past couple weeks me and other students in ISM have been enjoying the plentiful amount of time we have had to work on our Original Works. Since very little has been due in class, I have been able to focus all my efforts towards my Original Work. It has been a rollercoaster in deciding what to do for this project and quite frankly I am still figuring a lot of it out as I go. So far I have been able to work with a fellow classmate in producing a marketing campaign for her online auction. I have started off with the fundamentals in creating a marketing plan. Marketing plans are key outlines to the strategies and procedures needed to be successful. Through this I have had to conduct an extensive amount of research in regards to how to formulate this plan by looking for templates, informational videos, and web articles that explain how the process of marketing works. After multiple hours of research I was able to create two templates to organize my strategy into. I have decided, and while this is subject to change, to include three components into my original work. First, as stated above is my marketing strategy. This will help me to better understand the process of marketing and is something extremely crucial to learn. Second, I want to include a couple concrete marketing campaigns such as flyers, radio ads, or digital promotions. The third aspect will be bringing it all together in a binder that will display all the aspects of my marketing strategy. Being passionate and curious about marketing has really helped me to enjoy the already extensive hours I have put into this project.